Laura Cartwright is the co-founder and lead curator for Revolving Collections Gallery (RCG), a Chicago based art consulting firm that leases and sells original artwork to hotels and other corporate clients.
Laura uses PointDrive to send images of artwork she thinks will be a great fit for a clientâ€™s space. Â Since artwork is such a personal thing, and opinions can vary widely as to what is good and what is bad, Laura likes to send a collection of different options in her initial proposals.
â€śI love how PointDrive letâ€™s me add my thoughts right alongside the image of the artwork. Â It lets me explain why I think itâ€™s a good fit while the client is looking at the image.â€ť
While the design of PointDrive is perfect for Lauraâ€™s business, she has also found unexpected value in using the Insights feature to sell faster.
â€śOur clients are office managers, property managers or, increasingly, property developers. Â Artwork is a must for their space, but we realize they have hundreds of other pressing matters on their mind. Â Itâ€™s not uncommon for me to send a proposal and not hear back from a client for several weeks.â€ť
Prior to using PointDrive Laura was left in the dark for those several weeks. Â The proposal would include many different types of artwork and ask the client to begin narrowing the choices by providing feedback. Â Without clear direction, Laura had a hard time moving forward until she heard from the client.
With PointDriveâ€™s Insights Dashboard, she has found she can make educated guesses as to where the client is leaning, and begin preparing well ahead of actually hearing back from the client.
â€śThe first time I used PointDrive I was shocked when I got the alert that my presentation had been opened almost immediately after I sent it. Â I always assumed my presentations sat in their inbox for weeks and thatâ€™s why it took so long to hear from them.
Anyway, once I saw that my client had opened the presentation, I started following their activity in the Insights Dashboard. Â I noticed the client repeatedly viewed an abstract painting I included in the presentation. Â While I didnâ€™t hear anything specific from him, I assumed this meant he liked this one. Â I decided to start sourcing abstract work that fit this profile. Â He called a few weeks later and said he was ready to move forward and, sure enough, really liked the abstract piece from the proposal. Â I was able to tell him I had the work ready and could install as soon as the next day. Â He was surprised, but happy, with how quickly I could deliver.â€ť
Laura reports that prior to using Insights she would have fielded that same call, learned that the client liked abstract work, and then would have spent a week or so sourcing work that fit the clients needs. Â PointDrive gave her the ability to anticipate her clientâ€™s needs and get the job done faster.
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